12. PRIVACY POLICY
12.1 We may use information that you provide to us in the following ways:
- To ensure that content from our site is presented in the most effective manner for you and for your computer.
- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our services.
12.2 When processing your order through our website, all personal data, including your card number and other personal details are transmitted over secure connections, meaning that no-one can ‘eavesdrop’ and capture your details. In addition to this, your card details cannot be viewed by us at all as they are simply transmitted over the bank’s private network for authorization and payment transactions. As such you are protected because the transaction was processed on the basis ‘Cardholder not present’. This means that any payments will be refunded toy your card should it be later established that your card has been used fraudulently by someone else or you do not receive what you ordered.
12.3 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
12.4 Unfortunately, the transmission of information via internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site and as such any transmission at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
12.5 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
12.6 For the same reason, we may obtain information about your general internet usage by using a session cookie file which is stored on the hard drive of your computer. Session cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
- To estimate our audience size and usage pattern.
- To store information about your preferences, and so allow us to customize our site to your individual interests.
- To speed up your searches.
- To recognize you when you return to our site.
12.7 You may refuse to accept session cookies by activating the setting on your browser which allows you refuse the setting of session cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse session cookies, our system will issue session cookies when you log on to our site.
12.8 We guarantee that apart from seeking authorisation to debit your credit or debit card, we will not pass your details to any other company without your permission.
12.9 In the event that we would like to share your details with third parties, we will first contact you by phone or by e-mail to gain your consent. Any personal data will not be transferred out of the EEA. If you do not give us your consent, all information received from you will be kept completely confidential and will not be disclosed to any other party except to verify your credit or debit card.
12.10 The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £20 to meet our costs in providing you with details of the information we hold about you.
12.11 Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
12.12 Questions, comments and requests regarding this privacy policy are welcomed and should be addressed in writing to the Managing Director at the address of (Elcock House, Fulford Industrial Estate, York, North Yorkshire, YO10 4FT).
